I like to provide a quick overview so you can decide if Local Facebook ads are right for you...
Good? Let's do it.
This is my business. What I put together from scratch in 2013.
And while it needs a little updating from time to time (Facebook is constantly changing), the marketing principles are timeless and work flawlessly with Facebook ads.
After you’re done reading this, you’ll have the exact step-by-step blueprint I use to manage and run my business, and you’ll be able to seamlessly integrate it into your business (or start one yourself from scratch like I did).
The cool thing about this business is, once you develop your deliverables, a lot of them are reusable as templates. Plus, most of this stuff you only have to set up once.
Then, when a new client comes on board, you can get up and running super-fast.
Let’s get started with step one…
This is easy, and it’s free!
There’s no use for me to re-type what’s already available on Facebook, so it’s your best bet to start here.
Use this link to view the help article directly: https://www.facebook.com/business/help/1612355968988019
This is easy, too. Just go to http://facebook.com/pages/create
I’ve included a screenshot of my page below with a few important things highlighted...
Here’s some tips for page creation:
I could write about this for a thousand pages, but we don’t have that much space here.
So I’ll list my 4 biggest client sources here for you.
Bonus step - get creative.
There’s literally unlimited ways to get clients, so go out there and do it today.
I know. If you’re new at this, it can be daunting. Scary even.
“$1,000 per month? Nobody will pay me that.”
It’s time to get over that belief.
Glad we got that out of the way.
Now for the next part...
Let me tell you what phone closing is NOT.
Don’t let people trick you into using these phony “scripts” that claim you can reel in high ticket sales with them.
They don’t feel right to use.
The reason for that...they aren’t right.
And largely ineffective.
Here’s what to do instead.
It’s all about asking the right questions and finding red flags.
Now, I could elaborate on the above.
But, I remembered that I recorded a video on this exact topic!
I’ve linked it below.
During this 20 minute video you’ll uncover the EXACT script that I use to close $1,000, $1,500, $2,000/mo clients consistently.
But here’s some advice.
It takes practice.
I didn’t perfect this overnight.
It took about 20 calls to really dial this in. And 20 calls, that’s NOT a ton!
Plus, I closed about 40% of those.
So click to watch the video. Make sure you take LOTS of notes.
After you’ve gotten a client, it’s time to set them up!
This is another one of those technical steps, but don’t panic, it’s easy, AND I made a video specifically for you to follow along.
Like I promised, I’ve included an all-access video for you to watch - how to set up your new clients. You can find it by clicking the image below.
Here’s the big secret to Facebook ads.
Most companies, when they decide to advertise, think they can just slap an ad together that looks something like this…
But the reality is that nobody buys a gym membership from an ad like this, because there’s no OFFER to get people to click or show interest.
Lucky for you, you don’t have to reinvent the wheel for each new client. All you have to do is choose a compelling offer from my handy-dandy list.
Your job is to educate the client and tell them what offers they can run given their current business situation.
They’ll usually agree to try out a couple, but here’s another catch - business owners are CHEAP.
Don’t let them talk you into a 5% discount!
You should be aiming for a VERY GENEROUS front-end offer, like 20% off, to get people into the place. Then you can sell them other things and make more money.
The entire goal of the ad is to get people to raise their hand and say “YES, I want that.”
Some good offers that I’ve run in the past…
Work with your client to come up with some compelling offers and don’t be afraid to put out a SUPER-good offer to help you stand out in your marketplace.
This is where the magic happens.
What you’ll need:
Hopefully you already have the offer from step 6. Now all you need to do is write some compelling copy!
I know, right - there’s entire courses on copywriting. You could spend literal thousands of dollars becoming a “wordgician” or whatever dumb certification is out there now.
You could learn a simple formula for writing winning ads from the get go. Sound good?
Here it is.
I’ll show you some examples…
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Images are super-easy. Just have the owner take a picture of real people enjoying the company.
Very easy. Don’t overthink this.
As you probably know, I have an entire course on this, so I could go on and on. What I recommend though for most local businesses is a Lead ad.
Lead ads have a number of advantages over traditional landing page ads:
Instead of bombarding you with screenshots and step by step directions, I’ve recorded a short video that takes you over my shoulder while I create a Lead Ad for a client.
I hadn’t planned on including so many bonuses attached to this training, but here it is!
This step is very simple, using a tool called Zapier.
Once leads come in, your client will want to call them to book the service, and most of your clients will want the leads delivered in a couple ways:
Fortunately, Zapier makes this very easy.
You’ll need the “Premium” Zapier plan to do this stuff, but it’s only $15 per month. Super cheap to automate all your client tasks.
Most people tell me they can handle about 8 clients by themselves before they start hiring others to manage Facebook ads.
If you only charged $1,000 per month, that’s almost 100k per year. If you charge $1,500/mo it’s way more.
But for now…
I hope you enjoyed this guide.
Honestly I included way more information than I originally set out to do, but it had to be complete.
So put it to work for you.
Whether you run a business already, or are looking for an ethical business model that helps businesses in a real way...this is a great business to be in.