Do the absolute minimum if you want to be successful.

advice Oct 25, 2018

In today's world we're inundated with crappy dumb advice about how to get things done. And not just things.

How to get MORE things done. Because it's somehow not enough to wake up and do your job, no.

You've gotta hustle. Or whatever.

Make a video. Write an email. Get on a plane. Make a deal. Get on another plane. Make another deal. Go back to the office. Podcast. Blog. Tweet. Sleep 4 hours. WAKE UP. Time to hustle!

I'm not into all that, and I'll tell you why.

Mostly because I have a wife and a kid and I like to be here when they are. Watch my child grow up.

Also, I don't enjoy being busy. I love my down time. Relaxing time.

Plus, there's no way I could do all that stuff well. I'm good at like, a handful of stuff. Trying to cram in more stuff for the sake of stuffiness is a horrible idea. All of it would turn to crap.

I know a lot of you on this list are like me - maybe you have a day job or a family and you don't want to spend so much time doing so much...stuff.

Why would you?

Welp, I've got some super good news for you.

You don't have to.

In fact, I think you should do less.

Like way less. Just the minimum, and I'll prove it.

If you've never been to Chick-Fil-A, first, you're missing out on some excellent chicken. Second, you're missing out on THE best fast food experience out there.

-The people are super nice. 
-They never screw up your order. 
-The food is the SAME no matter where you go. 
-Lines move quickly. 
-The cost is on par with other places.

And they make the money to prove it - check out this headline from Entrepreneur Magazine:

"Chick-fil-A Makes More Per Restaurant Than McDonald's, Starbucks and Subway Combined … and It's Closed on Sundays"

Wild, right?

And the reason CFA is the best is because our standards as people are so abysmally low, like down three feet under the mud-level low, that literally ANY minimal-effort task you complete is likely to be celebrated as outstanding, even unexpected by your clients and customers.

Check out those bullet points again.

-Being nice? That should be the default right?

-Not screwing up your order? Again, that should be like, the minimum you'd expect...

-Food sameness...again, if employees followed the process then all food would be the same across fast food places, buuuuut it ain't.

-Fast's called fast food for a reason.

-Low cost - this is the only one where CFA might be a bit more expensive, but look what you get...

So let's learn from this:

I had a potential client that signed up for a call on my calendar. No big deal.

When I called, he was surprised. "I didn't think you'd call me," he said.

"Why wouldn't I call you?" I asked.

"I've booked three other appointments with marketing companies this week and you're the first one to actually call."


Three other companies lost out on this guy because they didn't even do the bare minimum. Didn't even pick up the phone.

Another call last month:

I was finishing up the call..."so, I'm not sure you'd be a good fit for Facebook ads because of the nature of your business and all. I don't think I can help."

"That's it?" he asked.

"Yeah, from what we've discussed I'm just not sure I could help with what you're doing. Sorry about that!" I kind of laughed a little.

"Well, I just want to say this is the first call where I've felt like someone wasn't lying to me to get me to buy something. If we ever need any Facebook stuff I'm calling you right away."

All because I was honest...

Isn't that supposed to be the default setting? Honesty? And here this guy is acting like he won the lottery by talking to me.

This is long enough already, but what if you took this concept of doing the minimum and applied it to your business?

What if you...

Write one email a day
Make one FB post on your biz page
Are nice to your customers
Are an honest and upstanding person
Do what you say you'll do
Focus on fewer things to ensure your products have great quality

Think about all you would accomplish if you laid down that baseline foundation, and what that would lead to long-term.

I'll tell you - you'll have a business that cannot fail, because of your dedication to those simple things.

Then you could take a day off and have some outstanding chicken.

Talk later,

PS. Hey I actually do want to write more often, so let me know what you think about this and if I should keep more coming. Thanks!


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